WAYWISE
Players don't react to what you ship. They react to what they expected you to ship.
Every trailer, blog post, dev update, and interview shapes player belief.
Those beliefs form early and evolve over time. When expectation and experience diverge, trust drops, reviews skew negative, churn accelerates, studios close.
Starfield. Anthem. No Man's Sky. Cyberpunk. Concord. Highguard.
Each a case study in expectation drift. Where what players believed they were getting diverged from what the product ultimately delivered.
This is not a quality problem. It is an alignment problem.
WAYWISE is expectation intelligence for game studios.
We measure how player belief forms, shifts, and drifts. From pre-greenlight through launch and live service. Our system analyzes dense, emotional player discourse across Steam, Reddit, YouTube, and Discord to detect:
  • What players believe was promised
  • How they describe your game to others
  • Which experiences they expect you to deliver
  • Where perception diverges from studio intent
  • Which voices are shaping the narrative
This is not sentiment analysis.
Waywise models expectation alignment: The measurable gap between player belief and product reality.
With clear visibility into expectation drift, teams can:
  • Adjust messaging before narratives harden
  • Clarify positioning before launch
  • Prioritize fixes that protect trust
  • Separate product issues from perception issues
When you understand how belief is forming, you can intervene early. Before confusion becomes backlash.
If you're interested in a demo, let us know.